Welcome to Episode 11 of the MarketPunch Podcast! In this episode of the show, I'll be helping you discover the reasons why you're going to want to launch you dealership's blog by 2015.

While this episode of the show stands on it's own in terms of its content, it's actually a prequel podcast to my Blog to the Future breakout session that I'll be hosting at the 2014 DrivingSales Executive Summit.

My presentation at #DSES accomplishes two things:

It focuses on HOW you can prepare to launch your company blog for 2015.
Shows real-life examples of our blogging efforts on FamilyDealBlog.com - the official blog of the LaFontaine Automotive Group.

Because I only have 30 minutes to cover a year's worth of blogging experience and insights, there isn't a lot of time to talk about the WHY a dealership needs a blog (more on that in just a minute).

This podcast will not only be a great resource for those who attend Blog to the Future, but it's also anyone who is looking for reasons to launch their company blog.
Enjoy The Show!

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MarketPunch Podcast Tip Of The Week
Before we jump right in to the reasons your dealership needs a company blog, I wanted to serve you up with another MarketPunch.com tip of the week.

This weeks tip goes hand in hand with this episode of the MarketPunch Podcast and my Blog to the Future breakout session at #DSES.

I've put together the Ultimate Blogger Resource Pack that will help you prepare to launch or re-launch your company blog.

Contained within the resource guide is a:

Step-by-step guide to Launch your company blog
Hand curated list of articles that will help you Become a better blogger
Example editorial calendar complete with blog content ideas for a year
Blank editorial calendar templates
List of digital marketing websites to help you grow
Headline Hacks for coming up with engaging blog titles
How to get more clicks to your blog from Social Media

Everything you see listed above are actual resources that I've created or curated the past year.

The Ultimate Blogger Resource Pack is designed to give you everything you need to help you Blog to the Future.
Why You Need  a Company Blog
 Once you know the why, the how is easy.  - Jim Rohn , Great American Business Philosopher
If you've been in the automotive digital marketing space for a while, you've probably been to your fair share of conferences that focus on digital marketing.

Sometimes these are put together by a manufacturer specifically for their dealerships, sometimes they are put together by a vendor for their current or potential clients and sometimes they are hosted by a 3rd party.

I really enjoy going to these kind of events because they are usually great opportunities to network and make myself better and smarter.

However if you've been to enough of these you'll notice a growing trend. And that is many of the sessions, heck even entire day long conferences only focus on the WHY.

Now don't get me wrong, why you should invest time and resources into any digital marketing strategy is important. Obviously.

Hey, this entire podcast is dedicated to why a car dealership needs a company blog.

It just bothers me sometimes that you spend a day at a conference and they only talk about the WHY's, leaving it up to us to figure out the HOW.

So when I was preparing my DSES breakout session, Blog to the Future, I wanted to make sure I put together the type of presentation that delivered actionable content, aka the HOW.

But at the same time I wanted to make sure that those who attended my session had the opportunity to discover my WHY when it comes to blogging in the dealership.

And thus this episode of the MarketPunch Podcast was born.

So let's take a look at the 6 reasons why your dealership needs a blog.
1. To Create Connections with Your Customers
During my Blog to the Future breakout session,