Welcome to Episode 21 of the MarketPunch Podcast! On this episode, I’ll be joined by Shayan Rostam, Global Director of Registration Operations for .Cars Domains.
Earlier this month when I was attending the Kain Automotive Clients & Friends Digital Success Workshop, I met up with Shayan and we both agreed now that the .cars .car and .auto domains have been available for almost a year, it would be cool to do a podcast together and see how these domains are being used today.

On this episode, Shayan and I talk about how car dealerships and automotive groups are using a .car .cars or .auto domain today, how consumer awareness of these new domain extensions is taking hold, and why you may want to secure a valuable piece of this digital real estate today lest you miss out.
We recorded this episode of the MarketPunch Podcast in the lobby of the 21c Museum Hotel in Lexington, KY – a fascinatiing hotel if you ever get a chance to stay at one. The artwork in the lobby alone is well worth the visit!
Enjoy The Show!
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MarketPunch Podcast Tip of the Week

This weeks tip comes straight out of my presentation on car dealership website optimization strategies, “Don’t Invite the Guests Before the House is Right“, that I gave at the Kain Automotive Clients & Friends Digital Success Workshop.
During my presentation I talked about a nifty web app called Inspectlet and I wanted to give you the scoop on what it is and why you should use it.
As they state on their website, Google Analytics tells you what, Inspectlet tells you why. This app features heat mapping, form analytics and my favorite feature – session recording – among others.
With session recording, Inspectlet will record the actions that real users on your website are taking. You can see their mouse movement, where a user clicks and hovers even information that’s typed in a form on each page of your website that is visited.
You can then use this valuable information, combined with heat map and data from Google Analytics to better understand how your website is being engaged with and ultimately to make informed decisions on optimizing the layout of your website.
Want to see how the session recording actually works? Head over to Inspectlet.com and run the live demo. I know you’ll be impressed!
Oh, and I almost forgot the best part. Inspectlet offers a free plan that includes session recording and heat mapping so you have no reason not to start using Inspectlet today!
Year One: .Cars .Car & .Auto Domains
The .car .cars and .auto domains became available to the public for purchase in January 2016. Since that time,