The 2022 Qatar FIFA World Cup has been fraught with controversy, with many fans criticizing brands representing the tournament. So, let’s look at a sports sponsorship that is flipping the traditional model on its head. Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers because of this one-of-a-kind sports sponsorship.

Claire Reynolds, Marketing Director at Vista, joins us in the commentary box for the latest Marketing Masters podcast episode on sports sponsorship marketing.