Viral is vanity: The biggest pitfalls damaging your social media ROI

Marketing Masters

Viral is vanity: The biggest pitfalls damaging your social media ROI

November 15, 2022

Here is an uncomfortable about social media ROI: By focusing and relying on organic, you may be wasting time, talent, and resources. Ryanair’s Head of Social Media, Michael Corcoran, discusses five pitfalls that see marketing dollars and pounds thrown away into a social media black hole.

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