Marketing Mantra
Latest Episodes
Ep. #115 - The Basics of Local SEO: Dominating Your Niche Market
Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost y
Ep. #114 - How to Do SEO with $0 (using Google Search Console & ChatGPT)
Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the cornerstone of our success at 99signals, drawing in over 100,000 organic visitors each month. Tune in to unlock the f
Ep. #113 - 3 Ways to Build Backlinks When You're Just Getting Started
In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven methods to build high-quality backlinks from scratch, even when you’re starting from ground zero in authority. -=-=-=-=
Ep. #112 - Google SGE Explained: How SGE Could Disrupt Your Website Traffic
Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest sea
Ep. #111 - 5 Best Traffic Analysis Tools to Improve Your Website’s Performance
Keeping tabs on your websites traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and campaigns are doing.In this episode, I reveal the 5 best traffic analysis tools to optimize your site's perfor
Ep. #110 - Black Friday Special 2023: AppSumo's Top 3 Early Bird Deals
It's that time of the year again: AppSumo's Black Friday 2023 is finally here! Mark your calendars for November 19 to November 28, because this years lineup of deals is nothing short of spectacular. While AppSumo's Black Friday main event l
Ep. #109 - Top 10 Business Newsletters Every Entrepreneur Should Read
Signing up for business newsletters is a super effective way to keep up with the latest business buzz.The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of t
Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga
This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal
Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)
AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience. On this episode, we are joined by
Ep. #106 - Technical SEO Deep Dive: Site Speed, Crawling, and Indexing
In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website