Storytelling is an essential part of society. Often referred to as a universal language, the art of storytelling has been around for centuries. Learning how to use this art in marketing can help you connect with your customers and influence decision marketing.

In this month's episode, join Dan and guest host Jason as they walk you through how to take advantage of this powerful messaging technic. Using Joseph Campbell's "Hero's Journey" as a base, Dan and Jason explain how engaging at each point of your customer's journey will bring new customers to your business.

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