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Episode 17: What is Content Marketing and Where is it Going?
We were lucky enough to talk to Joe Pulizzi (https://twitter.com/joepulizzi), whom may be the guy that coined the term Content Marketing (he won't claim it; I will). He founded Content Marketing Institute (http://contentmarketinginstitute.com/) , CCO Magazine, and throws Content Marketing World (http://www.contentmarketingworld.com/) every year.

Simply put , he knows Content Marketing.

But what does that mean?

We dug into the definition, what companies are doing that is awesome, and what needs to change.