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Episode 7: Managing Creative Instruction and Client Expectations
Featuring

* Dave Synder (https://www.linkedin.com/in/davesnydercp) - CEO @ CopyPress
* Joe Sinkwitz (https://www.linkedin.com/in/jsinkwitz)- CRO @ CopyPress
* Derek Miller (https://www.linkedin.com/in/seocontent) - VP of Sales @ CopyPress

Episode 7 Show Notes
http://www.copypress.com/blog/the-minds-eye-what-does-yours-see/ (http://www.copypress.com/blog/the-minds-eye-what-does-yours-see/)

Derek- Describe Experiment and Write up

* How important is “how” we chose to craft instructions for creatives

In the first experiment words like “exotic” and “colorful beak” were used, which while general moved all of the designers in a similar way.

The most interesting thing here being the toucan being created when their was no specificity about which type of bird. Parrots, Puffins, and parakeets all have colorful beaks. The use of rainforest + colorful beaks likely narrowed down the choices.

Why?

On the other hand, two beautiful birds hanging out together created radically different images, most interestingly different birds across the images. Setting is one of the biggest differences and likely what caused the difference in birds.

2)Main mistakes made when communicating with creatives… how do we see clients come in and miscommunicate their wishes

3) What is the best way to manage that issue? How should people streamline the instruction to creatives to streamline their deliverables and costs?

4) What form of media do you see more difficulty in terms of instruction compared to desired product … how can that be overcome

5) What questions should creatives ask their customers when onboarding them in order to maximize their billable time?

Onion or Not the Onion

Increasing Number Of Couples Now Using Surrogates To Have, Raise Baby - http://www.theonion.com/articles/increasing-number-of-couples-now-using-surrogates,38509/ (http://www.theonion.com/articles/increasing-number-of-couples-now-using-surrogates,38509/)

Derrick Rose Fractures Hand Catching Foul Ball At Wrigley Field - http://dailycurrant.com/2015/04/06/derrick-rose-fractures-hand-catching-foul-ball-at-wrigley-field/ (http://dailycurrant.com/2015/04/06/derrick-rose-fractures-hand-catching-foul-ball-at-wrigley-field/)

Charlie the Cat stuck in tree for three days, planet keeps on spinning - http://www.huffingtonpost.com/2015/04/30/charlie-cat-stuck-in-tree_n_7183116.html?utm_hp_ref=weird-news (http://www.huffingtonpost.com/2015/04/30/charlie-cat-stuck-in-tree_n_7183116.html?utm_hp_ref=weird-news)

Model Discovers She Has 1 Kidney - And 2 Vaginas - http://www.huffingtonpost.com/2015/04/30/cassandra-bankson-two-vaginas_n_7181766.html?utm_hp_ref=weird-news (http://www.huffingtonpost.com/2015/04/30/cassandra-bankson-two-vaginas_n_7181766.html?utm_hp_ref=weird-news)

Hot Takes

Twitter has removed the yellow badge from its Promoted Tweet ad unit in an effort to make sponsored tweets blend more seamlessly with the stream. http://marketingland.com/new-twitter-makes-promoted-tweets-less-obvious-127072 (http://marketingland.com/new-twitter-makes-promoted-tweets-less-obvious-127072)

#clickbaitbooks - https://twitter.com/hashtag/clickbaitbooks?src=hash (https://twitter.com/hashtag/clickbaitbooks?src=hash)  - what are your favorite > clickbait has become of non-industry specific vernacular with the rise of buzzfeed

This guy suspected his uncle of having killed his Dad. What he doesn't do for the next four and a half acts will amaze you. #ClickbaitBooks

You Won't Believe How Angry These Grapes Are #clickbaitbooks

The Wild Things: Where are they now? #clickbaitbooks

We Put A Plane Full Of Boys On An Island With A Dead Pilot & A Pig. What Happened Next Will Destroy Your Faith In Humanity. #clickbaitbooks

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