Episode 17: What is Content Marketing and Where is it Going? We were lucky enough to talk to Joe Pulizzi, whom may be the guy that coined the term Content Marketing (he won’t claim it; I will). He founded Content Marketing Institute , CCO Magazine, and throws Content Marketing World every year. Simply put , he knows Content Marketing. But what does that mean? We dug into the definition, what companies are doing that is awesome, and what needs to change.