This week on And Then It Went Viral, we speak to COO and President of Pushfire Marketing, Sean Dolan. We discuss a project he launched early in his online marketing career called Pimp this Bum. Sean and his father utilized a homeless man and his need for help as an experiment in optimization, and it ballooned into a viral story that was shared nationwide. The topic is both controversial and uplifting, and is a great study in viral marketing. Make sure to check out previous episodes of And Then It Went Viral, and leave us some feedback and ratings on itunes if you love the content.