Advertising is and always will be one of the
most valuable business tools to achieve greater
brand visibility and business growth.
The problem is, in our digital world, traditional
avenues such as print and other offline avenues are
returning less ROI and less engagement.
It is now essential that businesses find ways to
reach the audience where they spend their time –
online.
Many social media and web based platforms have
been working to determine the most effective way
to take advantage of the millions (in some cases,
billions) of eyes that pass over the web every day.
Pop up and banner ads were introduced as a way to
provide a platform for businesses to take advantage
of the floods of people that were diverting their
attention to online media.
But those ads weren’t always deemed effective
even by the big brands that had access to these
early stage platforms because there was no to
control who was seeing the ad making the return on
ads run to unqualified buyers extremely poor.
But there’s good news!
Over the past couple of years, online advertising
has been growing and maturing to become the most
powerful tool for targeting qualified leads and putting
your business in front of them.
In other words, advertising is a numbers game.
It’s all about reaching the most relevant eyes
possible with the smallest amount of financial
investment.
With today’s digital advertising options, it’s now
possible to target ads precisely by demographic,
behavioral, and even psychographic information.
And even better, you can measure the reach and
effectiveness of ads with campaign metrics and web
analytics!