Liesel Mathis Towner leads the global Employee Advocacy and Social Selling program for Red Hat. In her role, she helps Sales understand the value social selling and the impact of social networking to scale their business.
In this interview, Martin Brossman and Greg Hyer talk with Liesel Mathis Towner to understand how Red Hat has been using social selling techniques, including content curation and social networks, to scale their sales efforts and adapt to this new buying behavior.
About Red Hat
As of June 2017, Red Hat helps more than 90% of Fortune 500 companies solve business challenges, align their IT and business strategies, and prepare for the future of technology.
Social Selling News

Instagram releases new direct messaging app for iOS and Android: https://www.producthunt.com/posts/direct-by-instagram
* SnapChat separates the social and the media feeds: https://www.recode.net/2017/11/29/16712406/snapchat-redesign-app-personal-evan-spiegel
LinkedIn Falls Foul of the Electronic Frontier Foundation: http://fudzilla.com/news/45200-linkedin-falls-foul-of-the-electronic-frontier-foundation
* Instagram Now Lets You Follow Hashtags in Your Main Feed: https://www.macrumors.com/2017/12/12/instagram-follow-hashtags/
* Check out Pitch.Me to help make better introductions

B2B Social Selling Training Online
Visit SocialSelling.Training to access the most comprehensive online social selling training available. Start your training off for with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.
Audio Run-time: 00:50:41
The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support sales and buying cycles and help them become more proficient in social selling.

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