The Social Selling Podcast brings back Kevin Thomas Tully to discuss buyer intent and why is the new standard in sales data. It enables both the social and non-social sales professional to personalize and leverage real-time conversations wherever and whenever they occur.
Kevin Thomas Tully is a globally-recognized Social Selling and Big Data strategist who employed the principles of Social Selling long before the term entered the popular business vernacular.
A Johns Hopkins-trained scientist, Kevin has applied predictive analytics and data mining to the sales process for more than a decade to gain a strategic marketplace advantage for leading brands worldwide. In his current role as Global Director of Social Selling Operations at Creation Agency, Kevin drives sales and marketing enablement strategies and revenue growth throughout digitally-savvy organizations.
5 Buyer Intent Data Behaviors to Avoid:

* IP or Cookie-Based “Intent Data” Providers. If you ever hear the word “surging” – Run. Run Fast.
* Buyer Intent Data that cannot be delivered LIVE. “If it takes too long, you know it’s wrong.”