We are back from a much-needed break and ready to catch you up on everything that’s been happening in the world of social media. Most recently the successful IPO of Snap, Inc. parent to Snapchat. Just like the snap, crackle, pop fades in your morning cereal, so has Wall Street’s appetite for this feisty social app. But what does it really mean and should you be thinking about Snapchat for your business?