Could that great idea you have today turn into a multi-million dollar acquisition deal in just 13 years? Julie Cole, co-founder and VP of Mabel’s Labels – the company that makes cute, unique and durable labels for “stuff kids lose” – would never have guessed how quickly her company would grow when she and three family members started it in a basement in 2003, but she and her team made decisions along the way that helped set the company up for continued growth, now and into the future. In this episode of LifeWork, Julie shares the decisions, missteps, and happy accidents that led to the company’s acquisition by industry giant Avery, and the lessons she learned along the way. Notes & Links: The evolution of Mabel’s Labels, from “great idea” to acquisition How Mabel’s Labels built a following using an authentic, grassroots approach to influencer marketing and social media The personal mindset changes needed in making hires A company is only as good as its people: the importance of building the right team The evolution of decision-making from sitting around a sofa to a boardroom. How do you maintain the nimbleness of a small company as it grows? How Mabel’s Labels learned to make smart hires: “horses for courses.” The [...]