Byron chats with Kurt Gray, an assistant psychology professor at the University of North Carolina, Chapel Hill and co-author of The Mind Club: Who Thinks, What Feels, and Why it Matters. Kurt has been named an APS Rising Star and was awarded the Janet Spence Award for Transformative Early Career Research. Through this research, Kurt and his co-author Daniel Wegner have discovered that that minds --- while incredibly important --- are a matter of perception. Listen in to learn more.