Let's Talk Business

Let's Talk Business


LTB 209: The Secrets of Fake Online Reviews with Chris Daly CEO of CIM

November 28, 2016

Do you trust online reviews? There is now really concern that companies are systematically paying for reviews to make their business look better than it really is. This activity has shot up by a third in a year with less than one in five people saying they can tell the difference between a real and fake review. We speak to Chris Daly the Chief executive of the Charter Institute of Marketing to find out what can be done about it?

As the country’s polices forces launch their Christmas drink drive awareness campaigns, there is another more wide spread problem of people using a mobile phone whilst driving. But we lead business lives and being in contact is colleges friends and family is part of modern life and many cars have hands free facilities is using that OK, we find out?

Also, it can be really difficult to stand out from the competition especially in a competitive market. Investing time and money just to improve your product seems like the only answer but we look at an alternative.