We have the story of how once worthless black necklace pearls became as expensive as white pearls. It’s a lesson for all business owners.

Are you an Ebayer? Researchers have found that the pain we suffer from losing out on a great deal is twice as intense as the joy of winning. This effect isn’t just limited to Ebay though and can be the cause rash buying of everything from clothes, food and holidays. We explain the phenomenon.

While we may think we’re all individuals, it turns out we’re not. Savvy business owners can use what is called the wisdom of the crowd to their advantage, we discover how.