popsmoke.net/23 - Frederick Hutson is the founder of Pigeonly — Pigeonly builds technology products for those who need it most, underserved communities.In today’s episode, Frederick Hutson answers:- What’s the problem you’re trying to solve at Pigeonly ?- What’s one of the first steps you remember taking to bring your idea to life?- What was a mistake you made when starting your first business?- What’s a challenge you’re experiencing right now?- What’s one thing you’re doing really well right now?- What’s the best business advice you ever received?- How do you market your product and service to your specific demographic?- Who do you market to with Facebook Advertising?- What social media platforms are working for you?- Do you focus on one platform or do you try to be everywhere?- Can you share with us some pitch-tips? What worked for you when pitching to investors?- And how do you maintain work-life balance and not get distracted in a major city like Las Vegas?- How do you keep your team focused?- What’s a great habit you’re doing right now?Key Topics discussed:- Marketing to your targeted audience- Competing with Google- Team building company culture advice- Tips when pitching investors- Where and how to spend your day as a founder- Focus Focus Focus by Brad FeldFull show notes at http://popsmoke.net/frontline/focus-focus-focus-ps023.Thanks again for checking out The PopSmoke Show. Make sure to subscribe to get the latest episodes on the go.Hey, do me a favor, please leave an honest iTunes Rating and Review at popsmoke.net/review. Your review helps the show get discovered by awesome, like-minded people like yourself. Plus, reading reviews makes my day.