Kari Switala lives in Farmington with her husband, Kevin; her sons, Max & Sam; and her furry-legged sons, Steve & Murphy. She is also the chief creative officer at Wild Fig Marketing, a boutique marketing firm that specializes in business and marketing automation, email marketing and website design. When she’s not writing or working, you’ll likely find her at her cabin in northern MN, where she loves paddleboarding with her puggle, Steve; boating with all of her boys; and reading books while relaxing on the dock with a glass of chardonnay.

She is also wildly passionate about helping others tell their stories, so they can better connect and cultivate more meaningful business relationships. She does this in two main ways: through her new book, “Living with the Lid Up” and through public speaking.