Budweiser has a long tradition of airing new commercials during the Super Bowl. But this year they debuted a commercial that upset many people in the beer world, set social media buzzing and generated a tremendous response from beer drinkers and brewers alike. In this episode, Dan holds a roundtable with Kevin, Dubs, Derek and Vince from the Loaded Dice Network to discuss the commercial and its implications in the beer world and beyond.
SHOW NOTES:
The Budweiser Super Bowl Commercial

Response Articles

* Shots Fired? Budweiser Takes Aim at Craft Beer in Super Bowl Spot
* Analyzing Budweiser’s Hypocritical, Anti-Craft Beer Super Bowl Ad
* Bud Is Proudly ‘Macro’ Amid Micro-Brews in Swagger-Filled Super Bowl Ad
* Budweiser Ad Declares War… On Itself?
* The Super Bowl’s Riskiest AdBudweiser’s Awful Super Bowl Ad Is a Perfect Illustration of Why Young People Don’t Drink It
* Local brewers, bartenders sound off on Budweiser
* Controversy Brews over Super Bowl ad
* Budweiser campaign highlights rift between ‘big beer,’ craft
* Shots fired, shots returned! Craft beer hits back at Budweiser’s attempted takedown

Response videos
Hopstories:

Ninkasi:

Abita:

Statements from Anheuser-Busch VP of Marketing Brian Perkins.

* Anheuser-Busch’s VP Issues Statement About “Brewed The Hard Way”