Should We Pivot?

Alan and I are going to discuss completely changing our product that we are going to sell? After a minor defect in the design, we need to consider changing directions or persevering through the issue. Pivoting has become a common term in the startup world since the Lean Startup (http://theleanstartup.com/) by Eric Ries was released. The core principle of a pivot is a change in direction while still holding the core values within the company. Frequently this pivot will take place from feedback received from your audience or customers.

3D Printing allows us to pivot and change directions with a physical product faster than ever before and that could be the most powerful part of this technology. We did not have to setup manufacturing and tooling processes in order to pivot our MVP. Product iteration cycles can happen faster than ever before, by anyone in the world now.

A pivot takes place when a critical assumption is not working as planned. In our case, we had a few critical assumptions:

1. The dog collar would work and hold the GoPro

2. People would be willing to pay for the product

3. It wouldn't break.

This is a valuable lesson that we are going through, so I hope you enjoy the episode!
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