This is Threats, a podcast about the changing sports media landscape and the conditions that threaten to undermine the traditional model.

In this series, Leaders’ Editorial Director James Emmett and Synamedia’s Head of Sport Simon Brydon will identify the conditions that threaten to undermine the traditional model, and alongside a handful of prominent industry experts, explore ways that leaders can use these challenges as opportunities for innovation.

The first episode in the series features a conversation with Rhys Beer, with focus on viewing habits and Gen Z. Rhys Beer, who currently serves as SVP Platform & Content at OneFootball, has 20+ years of extensive experience in the sports media landscape across traditional and emerging platforms. Starting with his role as a Media Rights Manager at the FA, Beer went on to hold positions such as Commercial Director – Media at DAZN Group, VP, Sports Distribution & Business Development at NBCUniversal and Head of Content Strategy & Programming, International at Meta.