The Keeping it Human Improvised Marketing Show

The Keeping it Human Improvised Marketing Show


Six Big Predictions for the Future of Business Storytelling

October 08, 2015

After a 4-month hiatus, I am back!  Today, we will be talking about where business storytelling, enjoying a renaissance of sorts, is headed.

A resurgence is a great thing and storytelling itself - the oldest and original social medium for humans - is evolving in the business world. 

In doing my work, chatting with fellow story practitioners and in doing research for a book, here is what I believe the next wave of storytelling will look like, and much of it involves getting out of the way and empowering others. In short, business storytelling is about influence, not control.

We'll chat about six ways storytelling is changing on today's show.