The Keeping it Human Improvised Marketing Show

The Keeping it Human Improvised Marketing Show


Business Storytelling - The Power of Vulnerability

July 30, 2015

Welcome to Jargonorrhea Live – A viral marketing show for leaders. Serious tips and a sense of fun.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world.

This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.

 

Business Storytelling - The Power of Vulernability

Often times, business storytelling fails to create emotional resonance that sticks. And in many cases, these stories fail because they lack vulnerability.  Yet, vulnerability is key to not only great storytelling; it's key to differentiation.

Join me July 30th at 3:30PM PDT for a podcast on the power of vulnerability to create better and more differentiated stories.