I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now.

The Dark Side of Brand Storytelling

Brand Storytelling is critical for all businesses today. Every organization - and every person - is a brand. However, sometimes bad storytelling happens to good people and bad consequences happens when storytelling fails to address hidden issues and ethics around matching human needs with narratives. So what things do companies need to be aware of and how do we navigate those tricky parts?  Join me today on the podcast as we chat about this topic.