Public Sector Marketing Institute

Public Sector Marketing Institute


Podcasting Tips | JSB Talks Digital Episode #30

January 13, 2017

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. In this episode she brings you her podcasting tips.
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In this episode I focus on podcasting
I began podcasting in June 2016 after contemplating it for over a year. So why the procrastination? Well, I felt I didn't have the tech knowledge, didn't have time and wouldn't be able to commit to a regular show. But the burning desire to get back behind the mic after a 15-year sabbatical (I use to be a broadcast journalist) was too much to ignore.

I also attended Chris Ducker and Pat Flynn's podcasting panel discussion at Social Media Marketing World in San Diego in March 2016. It was the very last session of the 3-day mega conference and I knew I had the skills, the content and the creativity to launch my own podcast, I just needed to make it happen. I needed to take action!

So to mark episode #30 of my weekly 20-minute show, I am dedicating it to the craft of podcasting.

In this episode I will share with you how I produce my weekly show, what inspired me to take the leap and also some excellent podcasting tips from the experts.

 
I'm back where it all started
I love my weekly trip to Flirt FM at NUI, Galway, the place where I first crafted my trade as a broadcast journalist. It's like my hour of solitude from the notifications, calls and inbox pings. So tune into this special podcast about podcasting and let's share podcasting tips and tricks! Tell me about your podcast too and I'll subscribe!

 
Interview | The Podcast Host
In this week's show I interview Colin Gray, founder of The Podcast Host. Based in Dundee in Scotland, Colin and his team provide novice and experienced podcasters the skills to launch, grow, promote and monetise your podcast. They also offer training courses, production and mentorship.

 

    

 
Useful links from the show
Facebook's Guide to 360-degree video in association with The Associated Press

The Infinite Dial podcast statistics

 
JSB's Column | My podcasting routine

Here's what it takes to deliver a weekly 20-minute show.