RabbitMQ has been integrated with the core of Magento 2 for a long time now. Why are many merchants opting to use this open-source message queueing software? What are you missing out on if you aren't? Beyond its basic integration within Magento's core, how are savvy developers and merchants leveraging RabbitMQ? Getting down to brass tacks, what is a message broker/queue manager, and why is it important to your eCommerce business?

We thought we'd go down this rabbit hole with you.

Yes, we went there.