The eCommerce industry tends to put a lot of emphasis on getting shoppers to purchase immediately. Every store owner wants a higher conversion rate. This had led many shops to shy away from linking to off-site content.

However, what's not talked about nearly as often is that online shoppers aren't ready to buy something 100% of the time.

In this episode, we discuss when linking to off-site content can actually increase important metrics like customer lifetime value, best practices for outbound linking, and how this practice can be healthy for your marketing campaigns too!

Guest: Scott Rogerson, Upcontent.com
Host: Robert Rand, JetRails.com

Mentioned Resources:
https://www.semrush.com/blog/outbound-links/#header9
https://www.marsatta.com/pages/what-we-re-reading
https://sniply.io/