Jay McBain is back on the show to talk about opportunity costs and how at some point it becomes numeric and definable. But should you quantify it or leap and take the risk on the opportunity? We also talked about making decisions, not making decisions and staying static are actually all forms of making a decision. Top futurist Jay McBain and I also talk about the future of work, why it is important to map your customers journey for continued success beyond the first sale.