Forget finding your unique value proposition. Focus on making yourself chooseable. That's what my guest Belinda Weaver believes is more important to focus on.

She believes that "we don't need to be 100% unique in business...we have to become chooseable.

What does that mean though and how do you position yourself to become chooseable? Belinda and I discuss three areas you can shine a spotlight on to make yourself chooseable and have your business land more clients.