Nate Riggs is 'Inside the Igloo' Episode 4
Todays show is fantastic!  Nate and I dig deep into what really makes Content Marketing tick.  Why Ohio is such a indicator or trends in the US (it is also a leading state for content marketing) so join the dots on the implications of this trend!

We review predictions from some of the leaders in the field and also offer hope and opportunity for journalists that are facing a declining, traditional media industry.

Join us 'Inside the Igloo', the #1 Content Marketing show for Peeps who like Winning!
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Video Table of Contents

01:20 Ohio a Key Trend setting state in the US election
02:05 3 to 1 Romney traditional advertising versus Obama
02:40 Nates son's opinion on the local candidate
03:20 Why Ohio is a key State in the US
04:20 Content Marketing is leading out of Ohio  [google insights & google trends]
05:45 The rise of Content Marketing
06:18 Dynamic story telling via Coca Cola - two way story telling
09:50 Moving away from the 4 P's of Marketing
10:20 Emotional Intelligence
12:25 Clients worried about being too pushy
13:30 Content Marketing - Scalable, branded education and vehicle for referral
15:00 Social media is a subset of content marketing
15:20 Trends in content marketing (failed content marketing predictions revealed: CMI)
16:03 Anne Handley Marketing Prof's - prediction
17:22 Death of newspapers is the opportunity for journalists to become brand publishers.
18:54 Mark Colvin, ABC (australian broadcasting corporation) keynote for journalists
19:40 NewspaperDeathWatch.com
20:03 Era for first round consolidation - journalists helping business direct, PR and ad agencies in trouble if they don't adjust.
21:18 Branded journalists owning their own audience and moving them to new employers
21:44 Closest organisation to the end consumer wins
23:00 David Meerman Scot's prediction
27:20 Different definitions of Content Marketing - identifying content marketing and differentiating from social media
28:23 Content needs to be marketed, different to using content as a marketing strategy.  Content is only effective is people get to consume it.
29:20 Three Stages of Content Marketing: 1. Producing, 2, marketing and then 3. listening to content (reactions)
29:51 how does content marketing get operationalised
30:45 Opportunity for journalists
31:18 How will marketing budget change/allocation as a result of content marketing

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Resources and Peeps We Mentioned

Mark Colvin: Twitter @colvinius  [Referenced Andrew Olle Lecture]
Emotional Intelligence: 10th Anniversary Edition; Why It Can Matter More Than IQ
Failed Content Marketing Predications Revealed: Content Marketing Institute
Newspaper Death Watch
Coca Cola: Content 2020
Nate Riggs: Karcher Group

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