How to Use Image Sharing for Business
They say that a picture paints a thousand words, and clearly, that is still true nowadays, especially in creating engaging content for your blogs or websites.

In today’s podcast, Wes Ward and Mr. Agency himself, Nate Riggs talk about how adding an image or picture in your blog would likely get the attention of your readers/followers. In all likelihood, if the viewer likes what they see in your content, there is a big chance that the image they liked will be shared across the social media sphere.
Listen to Todays Podcast (Transcript Below)

Sharing is the internet's answer to traditional marketing's word of mouth marketing. With the birth of smartphones, and social media such as Facebook, Instagram, Flickr, Pinterest, and other image-based social media sites, sharing an image has been made so easy; a far cry from the “Kodak” period when image sharing was kind of limited.

How important is photo sharing nowadays? Using a question to answer a question: ‘Why would Facebook, a social networking giant, want to buy an app site called Instagram that is hardly making a profit?’ It’s all about photo-sharing becoming a powerful tool that calls upon and uses the emotional sentiment of people. Image sharing on the net is not just that but emotion sharing as well. When photos are shared around, you also share around family, friends, events, happiness, sadness, anger, and the like. An engaging photo on Facebook and Instagram can be worth more than a hundred words written.

Imagine this photo-sharing trend suddenly utilized for marketing. This would certainly give traditional internet marketing a big shake. But, look at it this way; with the proliferation of mobile devices that can easily take pictures and photo-sharing now made easier and better on the net, what’s to stop the proliferation of marketing in photo sharing?

Some are now even saying that photo sharing marketing might overtake search engines. (Not sure if this will happen) This is because, unlike search engines, photo taking and sharing has become a behavioral trend, thanks to technology. Case in point; ever wonder why photo sharing of restaurant food pictures are common? No one really knows. It just became a behavioral trend; people taking pictures of their food as soon as it’s served.

Let’s do simple math: You get three Instagram bloggers with 50,000 followers each to market, let’s say, a Linkin Park concert. That’s 150,000 followers in total. Assuming only half of these are rock music followers, that’s still 75,000 potential ticket buyers.  That was the thinking of one case study outlined.  Listen to hear what we thought of that!

Photo sharing and its applications for business has grown like wildfire.  Kodak who has been around for 100 years didn't grasp the opportunity to become a leader.   Suddenly, in a span of 5 years, photo-sharing technology overtook it and left it in the dust.
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Click to read transcript
Transcript of Content Igloo EP 12 - How to Use Photo and Image Sharing for Business-Podcast

1:20 Images, an important part of Content Production
2:52 Facebook Timeline, one of the first
4:15 Instagram changed the game
6:55 Leapfrogged Flickr, Picassa and even Kodak
8:53 Kodak out of business
10:17 Instagrammer
12:35 Advertisers reach for Instagrammers
17:53 Curalate.com
21:05 Campaigning with Instagram
25:28 Instagram and Twitter are no longer integrated
28:50 Instagram to capture your target audience
32:48 Instagram in 2013
34:30 The rise of Instagrammers

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