The Effects of Social Media on Public Relations - Podcast
Interestingly, after talking with the PRWarrior, aka Trevor Young, it seems social media and content marketing really amplify the skill sets of the old school, traditional PR professional.

The skills of telling a good story, never go out of fashion no matter how quickly technology evolves.  As we interview Trevor for the first time 'Inside the Igloo', the real opportunity for PR firms to add value to clients via social media is becoming more and more compelling.
Is Your PR Agency DOING social media themselves?
This is a great litmus test if you, the business owner or marketing manager, are looking to engage a PR agency.  Can they implement and amplify your message via the online channels?  More bang for your buck I would think.
What you learn listening to Episode #11 of Inside the Igloo

Doing is much more valuable than researching - Fail fast, learn by doing
Its OK to outsource content production - but retain your voice
Social media is best done in-house
Being a publisher as well as normal biz brings unexpected opportunities
Whether a PR businesses can help your business

Listen to Episode 11 Here

Watch YouTube Video Here

Resources and Peeps We Mention

'Micro Domination' - how to leverage social media and content marketing to build a mini business empire around your personal brand.  Publisher: Wiley & Sons
@prwarrior - that's Trevor Young (our guest)
@dmscott
@problogger
@smexaminer
@Mike_Stelzner
@hubspot
@armano
@stevenrubel
@marieforleo
@garyvee
@dollarshaveclub

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