How the Big Brands are Executing Content Marketing Strategies
Episode 9: Inside the Igloo.  Regular guest, Nate Riggs from the Karcher Group in Ohio, USA comes inside the content igloo to chat with host, Wes Ward about how the big brands are using content marketing strategies to stamp their authority and lead their respective market places.
How Far Can Content Marketing Go?
The reason for todays episode is to demonstrate how far content marketing can go, what's possible with big budgets and make you consider how to use content marketing on a smaller budget or resource base for your business.

If content marketing is good enough for Coca Cola and Red Bull, then it is good enough for the rest of us.
Planning is the Key
Make sure you listent to the discussion about planning.  Look out for the key metric as to how important it is from people that do this all the time.

Enjoy Episode 9 of Inside the Igloo podcast.  Make sure you subscribe on Itunes or with your favorite podcasting app
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 Resources and Peeps We Mention

@sarahjstorer
Coca Cola Content 2020: Part One
Coca Cola Content 2020: Part Two
http://www.tkgenius.com/
The Art of Flight by Red Bull

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