Building a Personal Brand through Podcasting
Annemarie Cross is an personal branding and podcasting expert.  She uses podcasting as her preferred medium for getting her message across, building deeper audience connection and establishing market leadership.

In this interview, she explains the different ways she uses podcasting to build her profile and commence building a personal brand.

What you'll learn is why you should be doing it, the best business models to succeed with podcasting and the results she and her clients have got along the way.

Annemarie established the Ambitious Entrepreneurs Network, a podcast network specifically for business.  Enjoy the podcast advertising free.  If you love it, please share it.
Listen to the Audio Here

Watch the Video Here

 

Table of Contents

1:58 How did you become a personal branding expert?
3:19 Planning Unique Selling Point or Inner Brilliance before starting
4:27 Aligning marketing channels to clients brand building (brand communications wheel)
6:52 Planning target audience lifestyle to content and channel
7:20 Defining your core value
8:35 New Audience owner - one person business to establishing own brand
9:50 Employees developing your own brand - becoming a thought leader
12:02 Individual people can build their own brand and community
12:33 Ambitious entrepreneurs network - podcasting community
14:00 Podcasting - why should a business owner be doing podcasting versus other
17:37 Accelerating trust via audio and story telling
18:18 Negative - downside of podcasting
20:09 Measuring success of your podcast - ROI and positive indicators
25:03 Positioning for leadership
26:01 building social channels via podcasting - snowball effect
27:18 The grind - walking through the valley of death
29:01 podcasting - suppliers updating market place - building deeper trust
30:22 leveraging podcasts into other formats/mediums
32:01 Business Spectator - didn't break a story, just shared their opinion @alankohler
33:31 podcast listeners versus interruption radio  [70% more receptive to sponsorships]
35:06 How do you price a sponsorship model - during grind?
36:38 Don't base your podcast on traditional advertising
37:18 minimum viable audience (minimum viable product) @copyblogger to get a sponsor
38:09 podcasting to support backend business models or existing business
38:55 Connecting with existing and FUTURE audience [content annuity]
41:32 What's possible with podcasting?
42:01 Meeting people via podcasting

Resources We Mention

Minimum Viable Audience: http://entreproducer.com/minimum-viable-audience/ @copyblogger
http://www.businessspectator.com.au/ @alankohler
http://ambitiousentrepreneurnetwork.com/ @annemariecross

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