Implications of the Content Marketing Trend Shift
[Episode Five] Wes Ward and Nate Riggs discuss the winners and losers of the Great Audience Shift and the opportunities for traditional agencies, PR agencies, Advertising agencies and journalists.

Listen towards the end where we reveal a new agency model...
Listen to Podcast Here

View Video Podcast Here

04:44 Prezi presentation software to create content for Obama campaign
06:00 Implications of content marketing trends
7:30 implications for advertising agencies
8:42 Karcher Group and content marketing capability extension
10:28 @JayBaer reference
11:45 Agency guru strategy
13:10 Does a rock star digital maven fit in a traditional agency?
14:55 Does the content marketing star have IP issues moving to an agency?
16:10 Implications for PR consultants
20:48 Implications for traditional advertising agencies?
22:26 @mitchjoel reference
23:46 implications for journalists?
27:03 the new agency business model
27:25 the big opportunity of the great audience shift

Read Podcast Transcript Here

Show Notes and Resources

prezi.com
http://prezi.com/-3m3b7palqy2/election-results-prezi/
http://piktochart.com/
@jaybaer convinceandconvert.com
@MitchJoel
@nateriggs www.tkg.com

Have Your Say Below!

Do you agree that journalists could play a big hand in content marketing in the future?
Should business owners be hiring or employing these people as service providers instead of traditional agencies?

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