GetUWired is a full-service provider for lifecycle marketing that implements Infusionsoft to meet the needs of small businesses. In today’s Infusioncast, Joshua Millage talks with Dobbin Buck, vice president of business development at GetUWired, about personalized marketing content, Infusionsoft design for small businesses, and perspectives he gained about business from prospecting for gold.

Lee Goff started GetUWired 12 years ago with small business success in mind and a philosophy based on quality web development, fair rates, and ethical business practices. Dobbin Buck secured employment with GetUWired after a brief stint prospecting for gold in the Appalachian Mountains of Georgia. Prospecting was an enriching experience, but it didn’t generate income, so Dobbin followed up on a referral to Lee Goff and was hired.

Dredging for gold did pay off in forming Dobbin’s unique viewpoint on business. He learned how to balance profit and income with time and effort, and also envisioned how the standard marketing funnel can function like a gold slew using automated marketing to filter valuable clients from less promising prospects.

Dobbin offers his observations on using Infusionsoft efficiently to support your business’s values and goals, filtering data for usability in understanding clients and identifying viable prospects, the importance of rich, relevant and authentic content, and expanding your vision to realize your true business potential.

Connect with Dobbin Buck and learn more about GetUWired at GetUWired.com. You can also get more information about Infusionsoft at Infusionsoft.com.