In this Infusioncast Joshua Millage talks with Wade Foster about his Zapier tool for integrating Infusionsoft with your other essential business applications for a much more powerful deployment.

Wade is CEO of Zapier, which he developed with co-founder Bryan Helmig while freelancing for small business owners to integrate web applications with Infusionsoft. It was difficult, frustrating work that eventually gave them the idea for developing an app to do those tedious integrations for them. Using what they learned from their clients about small business needs, Wade and Bryan created Zapier, a turnkey integration solution that business owners can use themselves.

Zapier makes it much easier to integrate Infusionsoft with vital applications like Quickbooks, allowing small business owners to efficiently handle their most common integration problems, and leverage event-driven data integrations more powerfully. Future versions of Zapier will include solutions for shared logins, data searches, and other workflow challenges.

Creative integration with other tools can greatly expand Infusionsoft’s capabilities. Zapier can help you streamline tasks like getting fresh leads to the top of your funnel with form generation and data gathering tools, then storing that data automatically so that Infusionsoft’s lead nurturing and remarketing campaigns can regularly follow up with them.

Wade recommends one-on-one discussions with other marketers and entrepreneurs for gaining useful information, evaluating campaigns, and learning what works – and what doesn’t. His personal philosophy is to be a little better today than yesterday, as small steps are attainable and eventually add up to significant progress in business and life.

Connect with Wade Foster and learn more about Zapier at https://zapier.com. You can also get more information about Infusionsoft at Infusionsoft.com.