Are you losing customers due to your checkout page? The look of your checkout page and the customer experience it provides can have a huge impact on conversion rates. In today’s Infusioncast episode, Joshua Millage talks with SamCart founder Brian Moran about how he went from losing over 80% of his site’s visitors to cart abandonment to creating his own checkout page software solution that integrates with Infusionsoft and creates beautiful checkout pages that convert.

Brian Moran decided to become an entrepreneur, because he was miserable at his day job. He played baseball in college, and his first website was TrainBaseball.com, where Brian sells digital training courses to young baseball players, their parents, and their coaches. It took over a year for him to make the first sale, which shows the importance of choosing a market that you love and will stick with!

While he was working on growing his baseball training website, he met Paul Reddick, who also runs a baseball site. Paul was impressed with what Brian was doing to get a lot of Facebook fans, and he suggested that Brian teach that to people. And that’s how Brian’s second business Get 10,000 Fans was born. In the first month of Get 10,000 Fans Brian did $10,000, and within a year he was doing over six figures a month.

With the business booming, Brian realized that over 80% of visitors that went to the checkout page were abandoning their cart, because it didn’t look very good. He decided right then and there to build SamCart, a tool that has templates for creating beautiful checkout pages that convert and does one-click upsells. SamCart integrates with Infusionsoft, as well as with other email marketing platforms.