Connecting with customers personally can yield huge results in business, but it’s difficult to connect with customers individually as your business grows. In today’s Infusioncast Joshua Millage talks with MailLift founder Brian Curliss about how to create a system to scale the human touch with direct mail and handwritten thank you notes.

Most people in sales have heard the saying that the fortune is in the follow up. But few people follow up like they should, either because they don’t have time, or simply because they don’t want to. In 2013 Brian saw the need for a service to handwrite letters for businesses, and he created MailLift to meet that need.

Sending a handwritten note is an opportunity to connect with a customer or prospect. And since people are constantly bombarded with electronic communications today, a handwritten note shows that you took the time and cared enough to put effort into your message. Handwritten notes also tend to make the recipients feel special, which helps build your relationship with them.

Businesses send handwritten notes when they want to retain customers or decrease attrition, when they want to have life cycle marketing, or when they’re prospecting. Using handwritten notes for prospecting can really get prospects’ attention and produce amazing response rates.

MailLift integrates with Infusionsoft, and MailLift letters are customizeable. So you could send a gift with your note, or you could send a handwritten long-form sales letter. MailLift also sends the letters so that they are postmarked locally.

A quick way to get started with MailLift and generate a return is to find an Infusionsoft campaign that's either already successful or well tracked and find a place to drop in one more email, but have it be a handwritten letter instead of doing another email.