In this Infusioncast Taylor Welch, marketing funnel copywriter and consultant, talks with Joshua Millage about how to write great marketing copy for highly successful Infusionsoft marketing campaigns.

Taylor’s goal is to keep customers coming back after their initial visit. He focuses on follow-up campaigns to keep them involved using Infusionsoft’s automation to send scheduled emails like thank you letters, appointment reminders, and incentives. If the client doesn’t return in a given time period, another email reminds them to visit again. Great marketing copy works for you nonstop, and Taylor believes copywriting is a skill you must learn. He suggests reading effective, professional writing and incorporating some of their style into your own writing.

Using surveys to research customer desires and objections is also vital to addressing their concerns and removing obstacles to their decisions to purchase from you. Taylor talks about structuring surveys and gathering segmented information through Infusionsoft to send targeted messages to your customers that is relevant to their situation. Learning about your customers personally allows you to address their objections, build rapport, and establish credibility so they feel good about doing business with you.

Taylor also describes how he left his job and established his career as a copywriter and consultant through building confidence, scheduling his daily activities, pursuing a fitness regimen, and maintaining consistency. He believes that if you do all the right things, success will logically follow.

Connect with Taylor Welch and subscribe to his daily newsletter at www.taylorwelch.co. You can also get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusioncast.co.