The LifeAID company, which makes the popular recovery drink FitAID, started in a CrossFit box in Santa Cruz. Now FitAID is sold in over 3,000 gyms across the country. In today’s Infusioncast, founders Aaron Hinde and Orion Melehan talk with Joshua Millage about how Infusionsoft helped them establish their brand and realize their incredible, rapid growth.

LifeAID’s success is built on direct marketing, powerful branding, and an outstanding product that fills a need in the athletic nutrition market for a cleaner, healthier alternative to conventional energy drinks. Aaron and Orion quickly realized that using distributors was not getting them anywhere. Then Aaron met Infusionsoft’s founder at an event, who suggested they focus on a single product and a target market. They promoted FitAID to the CrossFit market and adopted Infusionsoft for their business.

LifeAID focuses their marketing on consumers and retailers. With Infusionsoft, they can gather as many as 200 emails and zip codes from consumers every day, and they incentivize gyms to sell FitAID on site. Aaron and Orion believe in using as many forms of communication as possible to stay in touch with these people, and Infusionsoft’s automation lets them create and organize a variety of campaigns with a minimum of hands-on involvement.

The best way to establish your brand is with sales, and FitAID is incredibly successful selling directly through gym placement instead of in large stores. The company itself is based on core values they share with their employees. They have emphasized building a solid team of sharp people they can trust to run their growing company. They have also consulted advisors and followed up on good advice, and they continue to evolve as a result.

FitAID is a clean, healthy, tasteful recovery drink that appeals to a discerning market, and LifeAID continues to grow its product line and brand with the help of Infusionsoft’s automation and organization tools.

Connect with Aaron and Orion on Facebook and Instagram, and also visit their website at www.drinkfitaid.com. You can get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusioncast.co.