This Infusioncast features Joshua Millage talking with Micah Mitchell about Memberium, automated platforms, and the importance of caring about your customers beyond the initial sale.

Micah Mitchell is a partner with Memberium.com, an automated membership plugin for WordPress that integrates seamlessly with Infusionsoft as well as other related platforms, such as LifterLMS. Micah’s business partner created Memberium to fill a need for user-friendly membership software, and Micah joined him in developing the popular Memberium service.

Membership is an integral part of your business website, as it is the area that provides customer accounts and profiles, shopping cart and payment options, passwords and security, and paid membership incentives such as access to members-only content and services. This should be provided in unison with your product offerings, content, tracking, sales, and marketing management systems. And all of these elements need to be automated so you can focus on the areas of your business that need your hands-on attention.

Micah believes that the current tendency to focus on making a sale instead of cultivating long-term customers is shortsighted. It is better to cultivate longevity and true wealth through maintaining relationships with customers through support, incentivization, establishing rapport, and providing value and a great customer experience. If you care about your customers and believe in your products and services, you can form a connection with them that keeps them coming back to you and puts you ahead of your less-personalized competition.

Connect with Micah Mitchell through Memberium’s support page with feedback, questions or comments, and get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusionsoft.com.