I am really excited to have a return guest on the show today.  Mike Michalowicz  from MikeMichalowicz.com has come back to talk about his new book "Profit First" .

Now, as often is the case, we explore so much more than just the book.  We talk about the mindset shift needed to develop a quality relationship and "connection" with your business.  We highlight the beauty and art of an airline safety card.  We explore brand building and what it means to stay consistent and authentic.  We also touch on the negative impact of a "survey of one".

This episode revolves around key elements of the connection mapping process that I use with my clients - Self awareness & Personal Resonsibility.

"If you hire someone and get inconsistent results, stop blaming the people"

As I mentioned, Mike has been on the show before, so if you want to hear more of his story than you can go back and check it out here.

Mike has also given exclusive free access and a sneak preview of his new book to the infinite pie community.  You can check it out here - "Profit First".  In fact here is a simple copy of the link - http://bit.ly/InfinitePie - so please feel free to share it far and wide, with your connections and anyone that you think will enjoy or benefit from it.

Let me know what you think and how your are applying the principles in this book.

If you want to connect with Mike Michalowicz, then you can head over to his website MikeMichalowicz.com or follow him on twitter with @MikeMichalowicz

If you like this episode then why not head over to the library and check out some of the other remarkable stories that we have shared, and of course please do us a favour and share them, whether by tweeting, posting on Facebook or emailing the link to friends and family etc.  We want to ensure that we all "creating connections that count".