Find out more about Paul DiGiovanni
Twitter: @PaulieDiGi (https://twitter.com/pauliedigi)
(https://twitter.com/MichaelSchlicht)Website: GroupSRC.com (http://groupsrc.com)

Check out his latest project: IdeasForCosa.ideascale.com - A suggestion box community for the San Antonio City Council
Key Points

* Cultural shifts require a grassroots change.
* The average user is completely aware when something is just automated and is not genuine.
* Real engagement is not only important, but is completely necessary in the modern age.
* Reddit is a unique community that has its own etiquette and rules.  Get to know those before trying to market to the community.
* Special care must be taken on Reddit to make sure you're putting your audience first.  Redditors can sniff out a fake as fast as anyone.
* If you can learn to bring yourself to Reddit and get good reception, you can market yourself anywhere.

Find out more about Paul DiGiovanni
Twitter: @PaulieDiGi (https://twitter.com/pauliedigi)
(https://twitter.com/MichaelSchlicht)Website: GroupSRC.com (http://groupsrc.com)

Check out his latest project: IdeasForCosa.ideascale.com - A suggestion box community for the San Antonio City Council