BTS050, More Experiments with Ad Stacking

The Authorpreneur Podcast - Writing & Self Publishing Tips

BTS050, More Experiments with Ad Stacking

February 14, 2023

So, I decided to list Suspicion for free and promote it using various newsletter book promotion services ahead of the release of the second book in the James Lalonde series. The promotions I booked were with AuthorsXP, Fussy Librarian, Kobo, and Free Booksy; altogether, these promotions cost me £176.67 or US$209.96. I used the Google exchange rate from the 19th of November, just in case you're interested. So, in this behind-the-scenes author diary, I will discuss the results of my experiments with Ad stacking on my first-in-series novella or short novel.

But first, let's discuss my expectations.

My Expectations

To be honest, my expectations were relatively low in terms of download numbers. Still, I expected around 2,000 downloads from the Free Booksy promotion only because of an experience in the past. But I was hoping some people would download Suspicion like the store and either follow me on Amazon and buy the next book when it's released or even purchase the preorder. Even though I was hoping for these things, I was pretty pessimistic about the results and knew it was more of an experiment. On top of this, I was terrified that I would receive more harsh reviews or low-rated positive reviews, thanks to my experiences with BookSirens. As a result, I was starting to think this third edition was crappy, and as a result, I was a crappy writer. But that's a story for another time.

Without further ado, let's get into the episode.