Find out why Mural Joe, who never went to art school, is the most popular YouTuber for mural painting “How To” videos. Joe’s innate curiosity on how to realistically interpret natural phenomena through paint intersects with the quirky and endearing way he includes us in his discovery process. Mural Joe's entertaining videos defy typical art school pedagogy, for example, attempting to paint clouds with a stuffed animal. We discuss the organic development of his career and why he doesn’t advertise his mural painting services anymore, even as he stays busy with mural projects.