Southern California's Chevy Dealer
Martin Chevrolet is a family and community-focused Chevy dealership that I'm proud to announce as our newest iDriveSoCal partner.

One of the many things I love about Martin Chevy is this; in the store's 50-plus years of existence, there have been all of two owners!  That represents serious stability while serving the iconic Chevy brand to car buyers in both Los Angeles and Orange Counties - literally for decades.

And yet, Martin Chevrolet has remained innovative even while standing, sentinel-like, on Hawthorne Boulevard in the South Bay for generations.  So, how does a car dealer with so much history, selling a brand with even more history keep ahead of the evolving automotive industry?  In my opinion, it starts with refreshingly brutal honesty.  And I love it.  I'll bet you will too.

Just listen to this no-holds-barred podcast I recorded with General Manager, Lewis Cook.  Once you get his take on the car buying process, Martin Chevrolet will become your family's SoCal Chevy Store too.

April 3, 2019

Open Honesty About Car Buying @ Martin Chevrolet
Lewis Cook: Everybody hates the process.

It's fine. Say it. It's what we deal with every day.

We've built this stigma in the industry that just the process sucks, right?

Me personally, I think, and I relay to my staff, I mean that's the thing that we need to change as a dealer.
"Everybody hates the process... We've built this stigma in the industry that just the process sucks..."
It's not about selling the car, it's about servicing the customer.

About taking care of the customer's needs and just being here for them.

Tom Smith: Welcome to iDriveSoCal, the podcast all about mobility from the automotive capital of the United States, Southern California.

Talking car buying with Lewis Cook, GM, Martin Chevy.

Tom Smith here and I'm very excited to be sitting with Lewis Cook here at Martin Chevrolet in the Los Angeles suburb of Torrance, California. Lewis and Martin Chevrolet are iDriveSoCal's... Is it are or is? I'm not sure.

Lewis: Are.

Tom: Are, thank you. Are iDriveSoCal's-

Lewis: It was quite the intro. Quite the intro.

Tom: Our newest dealer partner. We're going to be pumping out all kinds of great content about all things Chevy and Lewis, thank you so much for coming on board. Thank you for joining me and it's a pleasure to have you guys.

Lewis: Yeah, no, it's my pleasure to be here. Thanks for making me do it. I think it was what, six months of beating down my door to get me to actually respond and now we got taking pictures, hi Ian.

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