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GumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?
November 24, 2020
GumGum CEO Phil Schraeder and IAB and IAB Tech Lab's Angelina Eng discuss how audience targeting will need to evolve amidst a wave of privacy regulations and third-party cookie phase-outs. They will also look at a new landmark study from GumGum and Dentsu
IAB's daily half-hour live talk show on hot topics in digital marketing and media
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